Delhi-NCR cloud kitchen draws attention for ‘GLP-1 friendly’ menu label

A Delhi-NCR cloud kitchen listed on Zomato as EatFit Lab is describing its menu as “GLP-1 friendly and high protein”, bringing a prescription-medicine term into food delivery marketing.

The menu includes high-protein vegetable, chicken and avocado salads; a low-GI quinoa salad; a “GLP1 Friendly Fiber Rich Whole Wheat Pasta Bowl”; and a “High Zinc Khus Khus Burrito Bowl”. GLP-1 refers to a class of prescription medicines used in the treatment of diabetes and obesity.

Shreeum Rakheja, who encountered the listing while ordering a sandwich, questioned the wording in an Instagram Reel posted on August 21. “A medicine’s name is in the title of a restaurant, and we are okay with this. We have trendified a medicine,” she said.

Responses to her post were divided. Some users objected to using a medicine’s name as a restaurant marketing term, while others said nutrient-dense meals could be useful for people taking such medicines. EatFit Lab was unavailable for comment.