Pet rakhis and neckties sold in Kalkaji and Noida for Raksha Bandhan

A crocheted bone, a “Top Dog” band and a festive necktie are among the Raksha Bandhan choices available for pets in Delhi NCR.

Chaitali Abrol, founder of Kalkaji-based Boof by Bella, said the business has sold around 400-500 pet rakhis over the past two months. She said some buyers, including customers in Canada, placed bulk orders for pets in their families.

Noida-based Tonoto by Shivi Bist offers hand-embroidered designs carrying phrases such as “Tricks for Treats”, “Bed Hog” and “Rescue Baby”. Co-founder and CEO Ruchit Dugar said the products are made mainly in pastel blue and designed not to irritate pets’ skin.

With All My Paw has introduced festive neckties for the occasion. Co-founder Sidhi Goel said the company had delivered 500 Rakhi orders so far, with 495 for Rakhi-special neckties rather than regular pet rakhis.

Listed pet-rakhi options range from ₹149 to ₹850 and include crochet threads, custom line-art designs and vegan-leather bands.