Delhi Half Marathon coverage records 10.8 million YouTube views, organisers say

The Vedanta Delhi Half Marathon’s finish-line camera drew 1.4 million views, according to organiser Procam International.

Procam said the event’s official YouTube channel recorded 10.8 million views over three weeks of pre-race, race-day and post-race coverage. Its four race-day feeds drew 7.6 million views in total, which the organiser described as its highest YouTube viewership for a road-race broadcast.

The streams were split by audience: an English-language world feed followed international elite competition; a Hindi feed focused on Indian athletes and races; the Great Delhi Run feed covered the broader running community; and the Watch Me Finish camera captured individual finishers.

The coverage reached 2.8 million unique viewers and logged more than 2 lakh hours of watch time, Procam said. The world feed was also simulcast on World Athletics’ official YouTube channel, where Procam said it ranked second among road-race events featured over the previous six months.