Noida’s Paiwand Studio wins Kering Generation Award at India debut

Ashita Singhal’s Noida-based Paiwand Studio won first place at the Kering Generation Award’s India debut, held on October 13 at the Embassy of France in Delhi.

Paiwand transforms pre-consumer garment waste into handwoven fabrics and embroidery, working with artisan and weaver communities. “We started eight years ago with the vision of creating solutions for the Indian and global fashion markets,” Singhal said.

The award was presented during Lakmé Fashion Week in partnership with FDCI and recognised businesses developing responses to environmental and social challenges in fashion. Pune-based Without, founded by Anish Malpani, took second place for converting hard-to-recycle waste into materials for eyewear and packaging.

Ghaziabad-based A Blunt Story, founded by Chandni Batra, placed third for developing plant-based alternatives to conventional footwear soles.